Capturing a new POV in Louisville, KY




I am a strategist because I love finding the right way to tell a story.

I don't believe in "perfect" way to build a product or a a campaign, only in identifying the most interesting insights to drive the best tactics, depending on the audience we want to reach. 

I throw myself into data not because I love numbers, but because of the rich creative that is bred from quantitative learnings and qualitative research. 

I believe that innovation is not a spark of lighting, but the disciplined dedication to uncover hidden truths.

Let's tell some stories together -