Wethos End of year Video impact report
At the end of 2018, we wanted to focus on relationship growth, increasing our already high returning user rate from 60%. While majority of users were happy and coming back for more support, they weren’t aware of the outcomes other teams were producing for other mission-driven organizations.
We needed a way to delight nonprofits with the impact of our community, motivating them to enlist us for the support they need to create even bigger outcomes in 2019. We turned what typically is a long, black and white, PDF nonprofits produce every year into an engaging open love letter to our community, thanking them for their hard work and congratulating them on their accomplishments.